It is well known that Football Club Ajax has ambitions to join the European top again. But the Amsterdam ArenA, home of Ajax, has ambitions that are at least comparable to those of Ajax.
ArenA has established the Innovation Center, an environment in which (amongst other things) data-oriented projects have been developed. The ArenA is aiming to monitor and managed security and safety around and within the stadion mainly based on big data. For this project Mezuro is supplier of mobility information to the Innovation Center.
The goal of the ArenA is to optimize the ‘customer experience’. In order to do so they developed the ‘mobility portal’, an app that offers visitors all sorts of information and service before, during and after a visit to the Amsterdam ArenA. You can enjoy an animation of the functionalities here.