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Dutch Mezuro provides privacy-friendly insights from mobile tracking data

Photo credit: Mezuro

Photo credit: Mezuro

Even privacy enthusiasts may appreciate Mezuro’s tactics

In the ongoing debate on how to balance privacy and the gleaning of useful data from mobile devices, the Dutch mobility measurement company Mezuro has come up with a viable alternative that could lead the way forward in this sector.

Based on the outskirts of Amsterdam, Mezuro works with location data generated when mobile devices ping off of cell towers to provide insights on people’s movements to and from specific areas of interest. Transportation operators, local governments, festival organizers and even businesses can utilize it to optimize their services. More