Johan Meppelink, graduated in a master degree business informatics at the University of Utrecht and employed at Mezuro, has done a research on how roadworks influence the mobility on the Dutch highways. Part of this research was to determine how well Mezuro information correlates with traditional measurement loops in the road.
He conducted an earlier research in a nationwide scale on the number of departing journeys and compared the Mezuro information with OViN survey outcomes. With this he showed, together with Lens van Langen, that the results on an average day correspond well with what the OViN had measured.
Traditionally traffic flows are being measured with measurement loops in the roads. An expensive solution that only counts the number of cars: there is no information about origination or destination of the motorists. Nor is there a distinction between commuters, business traffic and recreational traffic. With Mezuro mobility information this distinction can be made.
Accurate measurement traffic flows
Johan used the Mezuro mobility information and compared these big data outcomes with the counts of measurement loops. This showed that Mezuro data shows an excellent correlation with the traditional measurement loops method. In October 2015 there were measuring in 95 different points and these were compared to the loops. The correlation coefficient is in more than 90% of all cases more than 0.9 and higher (1 being a perfect correlation), which shows us that hourly rating phone data is perfectly suitable to measure highway intensities.
By using Mezuro mobility information it is also possible for every part of a Dutch highway to:
- Measure origination and destination;
- Make a distinction between commuters, business and recreational traffic;
- Make accurate analyses of traffic flows on specific parts of the highways.
With this Mezuro information mobility experts can alter the traffic and infrastructural policy in the Netherlands to make it more effective and efficient. Taking the right actions in the right time and place and the measuring of the effects on traffic scheduling have become a lot easier.
More information? Contact Wim Steenbakkers of Mezuro