Increasing the number of customers in a store starts by gaining an insight into the present visitors.
The analyses of Mezuro provide a clear picture of, for instance, the catchment area of a store or shopping centre, the frequency of visits and number of visitors, busyness in the shopping area per hour or day and trend analyses of visitor numbers. That is why this information is essential to store chains, filling station , franchise organisations, property management and municipalities.
Questions that Mezuro can answer include:
- Is there an overlap between the catchment area of my two stores?
- Does the introduction of Sunday shopping yield new visitors?
- How many cars pass my billboard and where do they come from?
- How many incidental and return visitors come to my shopping centre?
- Does the extension of the car park really bring more visitors to the shopping centre?