Mobile phones have become the sensors of society. Smartphones continuously communicate with radio masts in the area. The billions of data generated by these interactions are made anonymous and aggregated and made available to Mezuro by the mobile network operator in their own IT environment for processing and analysis. With complex algorithms, this data is then increased to real numbers.
The result is information about mobility patterns of groups of people, as a snapshot or trend analysis, in report form or in an information system.
The data can of course be combined with information from other sources, such as counting cameras or Wi-Fi counters, but also with, for example, an event diary or weather data, so that the results are even more focused on specific questions from customers.